Hyundai Motor Co.’s flagship three-row SUV, the Palisade, was recognized by MotorWeek as the Best Large Utility of 2026. The second-generation model, powered by a 3.5-liter V6 and a newly introduced hybrid powertrain, scored highest among category finalists for its refined exterior proportions, advanced cabin technology suite and overall driving dynamics. MotorWeek’s evaluation team conducted on-road testing, reliability assessments and value comparisons against more than a dozen competitors, ultimately highlighting the Palisade’s combination of power, fuel-efficiency improvements of up to 10% versus the outgoing V6 and a feature set that includes a 12.3-inch digital instrument cluster, 10.25-inch infotainment touchscreen and Level 2 driver-assist systems. Hyundai reports that demand for the hybrid Palisade has already climbed by 25% in Q1 production projections, underscoring investor confidence in electrified SUVs within the company’s North American lineup.

Hyundai Motor Group announced a strategic collaboration with Microchip Technology to integrate 10BASE-T1S Single Pair Ethernet into its next-generation vehicle architectures. The partnership focuses on reducing harness complexity, lowering per-vehicle wiring cost by an estimated 15% and enabling multi-drop network topologies for sensors, actuators and ADAS modules. Hyundai’s engineers will receive early access to Microchip’s automotive-grade PHY chips and development kits, aiming to achieve data rates up to 10 Mbps over a single twisted pair. The initiative targets rollout in electric and autonomous vehicle platforms by 2028, aligning with Hyundai’s broader $26 billion U.S. investment plan and its pivot toward software-defined vehicle architectures that demand higher bandwidth and scalable network designs.

Hyundai Motor America secured a multi-year sleeve sponsorship deal with Boston Legacy FC, marking the automaker’s first partnership in the National Women’s Soccer League. Beginning in 2026, the Hyundai logo will appear on the right sleeve of both home and away kits, with integrated marketing activations across match-day signage, social media channels and retail merchandise. Hyundai’s chief marketing officer emphasized the move as part of the company’s Progress for Humanity vision and highlighted its intent to leverage women’s professional soccer to build brand affinity and community engagement. The sponsorship is expected to generate over 150 million media impressions during the 2026 NWSL regular season, while reinforcing Hyundai’s ongoing support of women’s sports following its FIFA World Cup commitments.