parodontax has introduced Gum Strengthen & Protect toothpaste and mouthwash infused with hyaluronic acid. The toothpaste leverages hyaluronic acid for enhanced foaming action during brushing to strengthen the gum seal, while the alcohol-free mouthwash uses the ingredient to boost freshness and support a tighter seal at the gum line with twice-daily use.

Gum health is linked to systemic conditions such as heart disease and diabetes, yet consumers focus primarily on teeth. Haleon’s internal study shows that four of the top five oral concerns center on teeth, highlighting an opportunity to address the overlooked gum-care segment and meet growing preventive health trends.

The new parodontax line is available at major retailers nationwide, including Amazon, Walmart, CVS and Target. Offering both toothpaste and mouthwash formats supports flexible consumer routines and broadens shelf presence in the competitive oral care market.

This launch strengthens Haleon’s oral health portfolio by targeting a high-potential subcategory with proven consumer demand for preventive solutions. Widespread availability and brand expertise position the company to drive segment revenue growth and deepen consumer loyalty in oral care.