PepsiCo Executive Heather Hoytink to Head Hershey’s Reese’s and SkinnyPop US Division
PEP•Heather Hoytink, PepsiCo’s senior vice president and chief commercial officer, will join Hershey as president of its US Reese’s chocolate and SkinnyPop popcorn division on July 8. PepsiCo APAC CEO Anne Tse said curiosity is the top quality for entry-level hires, indicating a shift toward adaptability in regional talent recruitment.
1. Leadership Transition
Heather Hoytink, formerly senior vice president and chief commercial officer for PepsiCo’s US out-of-home beverages business, will assume the presidency of Hershey’s US confectionery and salty snack division on July 8, overseeing the Reese’s and SkinnyPop brands.
2. APAC Hiring Focus
PepsiCo’s APAC CEO Anne Tse identified intellectual curiosity as the foremost trait for entry-level hires, signaling a strategic move to prioritize adaptable, growth-oriented talent over traditional experience in the region.




