PepsiCo sees food and beverage demand shift toward occasion-based consumption

PEP•2026-10-23

PepsiCo says consumers are shifting toward occasion-based food and beverage consumption. Its analysis found that 78% want protein in salty snacks and 77% believe snacks can help increase fiber intake.

1. Changing consumption habits

PepsiCo's October 23 industry analysis says blurred boundaries between meals and snacks are expanding consumption occasions and increasing demand for convenience, nutrition and functionality. The research found that 78% of consumers want protein in salty snacks, while 77% believe snacks can help increase fiber intake.