Perigold Teams with Designer Jenkins for $1M Boys & Girls Club Makeover
Perigold will furnish a New York Boys & Girls Club makeover led by AD100 designer Corey Damen Jenkins with George to the Rescue, culminating in a May 2 broadcast and $1 million donation from the Why Not You Foundation. The brand will launch a Shop the Look capsule, digital activations.
1. Collaboration Overview
Perigold has partnered with Emmy Award–winning George to the Rescue and AD100 designer Corey Damen Jenkins to transform the Kips Bay Boys & Girls Club in New York, serving as the exclusive provider of furniture and décor for the project.
2. Project Execution and Timing
The redesign incorporates vibrant, durable furnishings curated by Jenkins and will be featured in a special broadcast airing on May 2, showcasing the new space designed to inspire local youth.
3. Financial and Marketing Elements
The initiative includes a $1 million donation from the Why Not You Foundation, a Shop the Look capsule of selected pieces, and integrated digital activations across Perigold’s channels to drive engagement and brand visibility.