Perion to Launch Outmax AI in Greece and CEE via Acrossmedia241 Partnership
PERI•Perion has partnered with Greek digital advertising firm Acrossmedia241 to deploy its AI agent Outmax across agencies and brands in Greece and the CEE region, leveraging the partner's agency network and tourism board relationships. The collaboration is expected to accelerate Outmax revenue growth and lower customer-acquisition costs via partner-led expansion.
1. New Distribution Partnership
Perion has partnered with Acrossmedia241, a leading Greek digital advertising and media technology company, to introduce the AI agent Outmax to agencies and brands across Greece and the Central and Eastern European region. This collaboration leverages the partner's established relationships with national tourism boards and global buying desks to facilitate market entry.
2. Operational Details
Outmax will integrate optimization across major digital channels, including YouTube, Meta, TikTok and leading demand-side platforms, enabling advertisers to align media spend with custom business outcomes rather than platform-standard benchmarks. Acrossmedia241 will integrate Outmax into its existing media buying workflows to drive adoption across its agency network.
3. Growth Outlook and Strategic Fit
Perion expects the partner-led expansion to accelerate Outmax revenue growth and lower customer-acquisition costs, reinforcing a margin-accretive distribution model. The initiative builds on similar distribution agreements in China and Africa and supports Perion's medium-term growth targets.
4. Public Launch Event
The partnership will be publicly unveiled at the Programmatic & Beyond Conference in Athens on July 9, where Perion will join Acrossmedia241 as a Grand Sponsor, demonstrating its commitment to expanding Outmax's footprint in the region.
