Perion’s Outmax Cuts Bouygues Telecom Acquisition Costs 34% and Carbon Footprint 51%
Perion Network’s Outmax AI agent delivered a 34% reduction in customer acquisition costs and a 51% cut in campaign carbon intensity for Bouygues Telecom’s FTTH campaign. The deployment within Meta maintained premium inventory access, improved engagement metrics and paves way for cross-channel expansion across closed and open platforms.
1. Deployment Overview
Bouygues Telecom deployed Perion’s Outmax AI agent across always-on FTTH marketing campaigns on Meta, integrating the autonomous execution layer directly within its enterprise media operations for real-time optimization.
2. Campaign Performance
The FTTH campaign achieved a 34% reduction in customer acquisition costs and a 51% decrease in campaign carbon intensity while maintaining premium inventory access and improving engagement metrics across the funnel.
3. Strategic Outlook
Bouygues Telecom plans to extend the Outmax framework into additional channels, demonstrating Perion’s land-and-expand model and reinforcing its AI-native execution infrastructure as a competitive advantage.