P&G oral care plans partnerships to integrate oral health into everyday healthcare
PG•Procter & Gamble plans partnerships with dental professionals, retailers, consumers and public-health groups to bring oral health into mainstream healthcare. It says the effort will emphasize prevention and products positioned as clinically proven for plaque removal.
1. Partnership and prevention plans
Procter & Gamble plans to work with dental professionals, retailers, consumers and public-health groups to integrate oral health into everyday healthcare. The company aims to turn interdisciplinary research into daily routines and expand prevention messaging linking gum health with chronic conditions, including diabetes.
