Philips Sonicare Hosts NYC Exhibit Highlighting 50% Plaque Left by Manual Brushing

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On March 20 in New York City, Philips Sonicare will host a multi-sensory installation revealing how manual brushing leaves up to 50% of plaque on teeth before sleep. Sonicare power toothbrushes remove up to 2000% more plaque than manual brushes and the new 6500 model removes 1000% more.

1. World Oral Health Night Campaign

On March 20 in New York City Philips Sonicare transforms World Oral Health Day into World Oral Health Night with a multi-sensory public installation at Lavan Midtown that unveils microscopic plaque buildup and oral bacteria growth during sleep.

2. Plaque Research Findings

A review of 59 studies indicates manual brushing can leave up to 50% of plaque on teeth, particularly along the gumline, exposing users to persistent bacterial film that promotes inflammation and systemic health risks.

3. Sonicare Technology Benefits

Sonicare power toothbrushes generate up to 62,000 bristle movements per minute and use Fluid Action to drive cleaning fluid deep between teeth, removing up to 2000% more plaque than manual brushing in hard-to-reach areas.

4. New Sonicare 6500 Model

The 6500 range, equipped with C3 or S2 brush heads, removes 1000% more plaque than manual brushes in studies conducted over six weeks, reinforcing Philips Sonicare’s mission to enhance oral health through innovation and education.

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