Philips Unveils $59.99 Sonicare 5000 and $79.99–$199.99 Next-Gen 5700–7300 Ranges with Up to 2000% Plaque Removal
Royal Philips launched two U.S. Philips Sonicare electric toothbrush lines, a $59.99 5000 Series and a $79.99–$199.99 Next-Gen 5700–7300 Series delivering up to 62,000 bristle movements per minute and 2000% more plaque removal. The brand refresh 'Feel the Care' adds 100% recyclable packaging and 70% bio-based brush heads.
1. New Philips Sonicare Product Lines
Royal Philips expanded its oral care lineup with two new Sonicare ranges: the entry-level 5000 Series at a $59.99 MSRP offering two brushing modes and gradual power ramp-up, and the advanced 5700–7300 Series priced between $79.99 and $199.99, supporting multiple intensities, app connectivity on higher tiers, and nationwide availability starting January–February 2026.
2. Next-Generation Sonicare Technology
The 5700–7300 models feature a completely re-engineered motor and adaptive magnetic system that maintains up to 62,000 bristle movements per minute regardless of brushing pressure or technique, translating into up to 2000% more plaque removal and enhanced gum health.
3. Brand Refresh and Sustainability Upgrades
Under the new 'Feel the Care' platform, Philips Sonicare updated its branding and sensory design to emphasize self-care. All brush heads now use 70% bio-based plastic, while packaging is 100% recyclable and made from 50% recycled materials, reinforcing the company’s sustainability commitments.