Dimitry Kroshka, who advised Phunware for seven to eight months, formally assumed the CEO role after reviewing the company’s technology and client base. He identified marquee customers, a seasoned product team and an existing AI platform deployed across major US and Caribbean resorts as key assets. Kroshka emphasized the need to unify these elements under a clear strategic vision.

The '2.0' platform connects spatial beacon navigation with guest interaction and purchase data to deliver personalized content in real time. It maps complex resort layouts to guide guests through properties while capturing preferences and behavior. The upgrade also integrates in-app commercial transactions to streamline bookings and enhance the overall guest journey.

Phunware plans to deepen engagement with luxury resort operators by enabling ancillary revenue streams such as cabana reservations, early arrivals and late departures. The company aims to reduce staff workload by automating guest services and offering targeted offers based on real-time data. Initial deployments at prominent resorts in the United States and the Caribbean serve as testbeds for broader rollouts.