Pilgrim’s Pride to Build GA Facility as Just Bare Sales Top $1B
Just Bare hit $1bn in retail sales in 2025, growing 45% annually and boosting its market share from 1% to 13% in three years. Pilgrim's Pride is building a new Walker County, GA facility to expand capacity for its $750m frozen fully cooked portfolio and fortify its value-added foods strategy.
1. Just Bare Surpasses $1 Billion in Retail Sales
Pilgrim’s Pride’s Just Bare chicken brand generated over $1 billion in retail sales in 2025, marking its transition from niche to mainstream presence in both frozen and fresh chicken categories.
2. Rapid Growth and Market Share Expansion
Just Bare achieved a 45% annual growth rate and increased its fully cooked chicken category share from 1% to 13% over three years, driven by clean-label positioning and expanding distribution across mass, club and grocery channels.
3. New Walker County Facility to Boost Capacity
Pilgrim’s Pride is constructing a new prepared chicken plant in Walker County, GA, specifically to produce Just Bare products, signaling confidence in sustained demand and supporting further volume growth.
4. Shift Toward Value-Added, Higher-Margin Products
The company’s frozen fully cooked portfolio contributes over $750 million annually, and the emphasis on antibiotic-free, convenient protein aligns with management’s goal to mitigate commodity price swings and enhance earnings resilience.