Pinterest has entered a strategic collaboration with streaming platform Roku to launch “Bring My Pinterest to Life,” an original shoppable TV series premiering in March. The show’s hosts, including Drew Michael Scott, Caroline Vazzana and Tay BeepBoop Nakamoto, will transform user-created Pinterest boards into real-world spaces in each episode’s “inspiration to realization” format. Viewers will be able to navigate directly from the Roku interface to related Pinterest boards for additional ideas or to partner brand sites to complete purchases, providing an end-to-end shopping experience. This move follows Pinterest’s recent acquisition of tvScientific, a connected TV performance advertising platform, enabling advertisers to run outcome-based CTV campaigns and measure impact using familiar performance metrics. Chief Executive Bill Ready has emphasized that the integration of search, social and CTV performance will position Pinterest as a comprehensive advertising solution across digital and television channels.

During the third quarter, Donoghue Forlines LLC initiated a stake in Pinterest by acquiring 61,534 shares valued at approximately 1.98 million dollars, according to the latest SEC filing. Other institutional investors also adjusted their positions: Revolve Wealth Partners added a new stake worth roughly 252,000 dollars in the fourth quarter, while Integrated Wealth Concepts and Empowered Funds increased their holdings by 5.9% and 45.6%, respectively, during the first quarter. On the insider front, Wanjiku Juanita Walcott sold 74,047 shares in mid-November, trimming her position by nearly one-fifth, and CFO Donnelly Julia Brau reduced her stake by just over 4% with a late-December sale of 22,821 shares. Insider sales over the past three months totaled 105,161 shares. These transactions follow a period in which 88.8% of Pinterest’s outstanding shares remained in the hands of institutional investors and hedge funds, underscoring strong professional confidence despite recent insider profit-taking.