Pinterest report flags surge in Gen Z men searches, led by offline hobbies up 551%

Pinterest published a 2026 men’s trend report flagging a shift toward planned offline socializing, analog hobbies, grooming routines, and workwear-style dressing.

• Gen Z men drove the change, with Pinterest searches by the cohort up 17% YoY, representing over 62% of male monthly searches.
• Home-hosting demand rose, with “hosting aesthetic” up 160%, “game night aesthetic” up 103%, and “vinyl listening room” up 407%.
• Offline-first activities accelerated, with “offline hobbies” up 551%, “no phone ideas” up 581%, and “running club” up 749%.
• Grooming interest skewed to simple skincare, with “sunscreen for men” up 108%, “soft wolf cut men” up 1,154%, and “fragrance wardrobe” up 159%.