Achara joins from Huge, where he was global chief product officer leading a 700-person product, technology, design, data, AI and marketing group.
Earlier roles include president of Brain.ai and senior leadership at Stash during customer growth and revenue expansion, including a USD 125 million Series G.
Appointment and role
WeShop appointed Chidi Achara as chief product officer, effective Sept. 1, 2026.
He will run product strategy, roadmap, user experience, AI-native integration and platform expansion, and will report to CEO Maria Weaver.
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