Pinterest unveils Visual Search Ads at Pinterest Presents advertiser summit

PINS•2026-09-17

Rollout timeline

Visual Search Ads will roll out in beta to eligible advertisers across all Pinterest ad markets in coming weeks.

How the product works

Advertisers can bid for top placement, sending users to brand websites. The product supports lower-funnel goals and works with Performance+.

Pinterest launches Visual Search Ads

Pinterest used its Pinterest Presents advertiser summit to launch Visual Search Ads, expanding performance advertising tied to visual search activity.

Where the ads appear and who they target

The format places paid results in Pinterest Search and Pin closeups, targeting users comparing options near purchase decisions.

Pinterest unveils Visual Search Ads at Pinterest Presents advertiser summit

Rollout timeline

How the product works

Pinterest launches Visual Search Ads

Where the ads appear and who they target

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