Pixelworks to Roll Out TrueCut Motion in CINITY Theaters Starting H2 2026
PXLW•Pixelworks has partnered with China Film CINITY to deploy TrueCut Motion grading technology across CINITY's premium large format theaters, enhancing tent-pole movie screenings with superior motion clarity. The first TrueCut Motion-enhanced titles will arrive in the second half of 2026 on high-brightness laser projectors and advanced LED screens.
1. Partnership Scope
Pixelworks and China Film CINITY have formed a strategic alliance to integrate TrueCut Motion grading into all CINITY premium large format cinemas, leveraging CINITY’s installed base across China and a growing global footprint.
2. Technology Benefits
TrueCut Motion delivers shot-by-shot motion grading that manages judder, blur and frame rates to preserve filmmakers’ intended cinematic feel while eliminating distracting motion artifacts on high-brightness laser projection and advanced self-emissive LED screens.
3. Rollout Timeline
The collaboration will introduce newly graded TrueCut Motion titles in CINITY premium theaters beginning in the second half of 2026, aligning with the release schedules of major tent-pole films.
4. Market Implications
By expanding its TrueCut Motion ecosystem into CINITY’s ultra-premium venues, Pixelworks aims to boost licensing revenue and strengthen its foothold in the high-format cinema market as exhibitors pursue enhanced visual experiences.
