Planet Fitness Downgraded as Analysts Slash 2026 EPS by 10%
PLNT•Multiple brokerages downgraded Planet Fitness to Hold and cut fiscal 2026 EPS estimates by about 10% after revised guidance trimmed same-club sales growth to mid-single digits. Analysts cited softer membership additions and reduced franchise fees as the primary drivers of the lower outlook.
1. Downgrades and Estimate Cuts
Several research firms shifted Planet Fitness from Buy to Hold, trimming their fiscal 2026 EPS forecasts by roughly 10% following management’s revised guidance that lowered expected same-club sales growth to mid-single digits.
2. Growth Outlook Pressures
Analysts pointed to weaker-than-anticipated membership additions and a slowdown in franchise fee revenue as the key factors prompting the earnings reset and more cautious growth outlook.
