Planet Fitness Offers Free Summer Teen Pass at 2,900+ Clubs with $460M Waived Dues
Planet Fitness will offer free summer gym access to 14-to-19-year-olds at over 2,900 U.S. and Canadian clubs from June 1 to August 31, featuring exclusive Gymshark discounts. The company has waived more than $460 million in dues since the program’s launch to boost youth engagement and future membership growth.
1. High School Summer Pass Details
Planet Fitness’s High School Summer Pass allows teens aged 14 to 19 free access to all strength, cardio, and stretching equipment at over 2,900 participating U.S. and Canadian clubs between June 1 and August 31, with digital workout resources available through the Planet Fitness App.
2. Gymshark Partnership and Benefits
In its sixth year, the program is powered by Gymshark, granting all participants exclusive discounts on gymwear and fitness apparel, while certified Canadian trainers will offer free in-club training sessions to teen members.
3. Financial Commitment and Growth Strategy
Planet Fitness has invested more than $460 million in waived dues since the program’s inception, aiming to lower cost barriers for teens, cultivate brand loyalty and capture future full-price memberships as participants transition beyond high school.
4. Community Engagement and Brand Positioning
The company leverages support from Hockey Canada athletes and local club open house events to foster a welcoming, non-intimidating environment that promotes teen physical and mental health, reinforcing Planet Fitness’s Judgement Free brand ethos.