Playboy Appoints David Miller to Lead Media and Licensing Expansion
Playboy hired David Miller, former Executive VP of National Geographic Media, to serve as President, Media & Brand and oversee global licensing and digital platform growth. Miller’s track record includes scaling National Geographic’s social following to over 800 million and launching its first digital subscription business.
1. Appointment Details
On February 26, 2026, Playboy named David Miller as President, Media & Brand to oversee global licensing, digital content, and platform growth.
2. Professional Background
Miller joins from National Geographic Media, where as Executive Vice President he managed P&L across editorial, digital, print and social, growing the brand to over 800 million followers and launching its first digital subscription business.
3. Responsibilities at Playboy
In his new role, Miller will lead expansion of Playboy’s media business and licensing operations, leveraging his experience to accelerate revenue growth, expand digital audience engagement and strengthen global brand partnerships.
4. Strategic Impact
The CEO noted Miller’s addition will enable focus on key initiatives including a planned Miami Beach membership club, original programming projects and expanded global licensing to drive sustainable, high-margin growth.