Prenetics Taps Comfrt CEO to Drive IM8’s TikTok and $250–$300M ARR Growth
PRE•Prenetics appointed Hudson Leogrande, founder and CEO of Comfrt—which projects over $1 billion revenue in 2026—to its board, bringing DTC expertise to accelerate IM8’s TikTok Shop and Meta acquisition strategy. IM8 surpassed $100 million annualized recurring revenue in 11 months and now targets $250–$300 million ARR by end-2026.
1. Board Appointment and Governance
Prenetics appointed Hudson Leogrande, founder and CEO of Comfrt, to its board as an independent director, raising its count to three independent directors among four total. The move underscores Prenetics’ commitment to robust corporate governance as the company scales IM8. David Vanderveen resigned concurrently to refresh the board for its next growth phase.
2. Comfrt’s DTC Expertise and Digital Strategy
Hudson Leogrande built Comfrt into a multibillion-dollar DTC brand projected to exceed $1 billion in 2026. His model leverages a 600,000-strong TikTok affiliate community to drive organic reach and fuel customer acquisition on Meta. Prenetics plans to adopt this dual-platform strategy to accelerate IM8’s social commerce expansion.
3. IM8 Growth Metrics and Guidance
IM8 achieved $100 million in annualized recurring revenue in just 11 months, marking one of the fastest trajectories in its category. Prenetics raised full-year 2026 IM8 revenue guidance to $190–$210 million and now projects $250–$300 million ARR by year-end. The brand is expanding TikTok Shop and re-engineering its Meta acquisition engine as primary growth levers.
