Princess Cruises to Launch Fleetwide POURS with Adaptogen-Infused Zero-Proof Creations
Princess Cruises will launch POURS, a refreshed beverage program replacing its Love Line Collection, fleetwide this summer with curated premium spirits, wines, beers and ready-to-drink cocktails. The program features wellness-forward zero-proof creations infused with adaptogens such as ashwagandha, reishi and ginseng, plus celebrity-led brands like Jason Momoa’s Meili Vodka.
1. POURS Program Launch
Princess Cruises is introducing POURS as its signature beverage program, replacing the Love Line Collection and unifying premium cocktails, wines, beers and ready-to-drink selections under one menu. The initiative aims to enhance guest experience through balanced offerings designed for both indulgence and mindfulness.
2. Celebrity Spirits Partnerships
The Spirits collection features founder-led brands including Pantalones Organic Tequila by Camila and Matthew McConaughey, Slainte Irish Whiskey by Liev Schreiber, Meili Vodka by Jason Momoa, Archer Roose with Elizabeth Banks, Hampton Water Rosé by Jon and Jesse Bongiovi, and Melorosa Wines by Jason and Chuck Wicks.
3. Zero-Proof Wellness Creations
POURS zero-proof lineup is organized by mood and intention—Energize, Focus, Invigorate, Recover and Calm—and incorporates adaptogens like ashwagandha, reishi powder, lemon balm and ginseng in crafted mocktails such as Golden Orchard and Lime Serenity to support well-being at sea.
4. Fleetwide Implementation
The POURS menu will be available across all Princess ships as part of Premier and Plus packages beginning this summer, ensuring a consistent yet personalized beverage experience in bars, lounges and specialty venues throughout the fleet.