PVH Opens Tokyo, SoHo Flagships to Boost DTC Growth and Margins
In Q3 fiscal 2025, PVH opened flagship Calvin Klein and Tommy Hilfiger stores in Tokyo and SoHo, upgraded shop-in-shop concepts and expanded Asia-Pacific locations to drive direct-to-consumer growth and boost brand desirability. Management expects that disciplined retail expansion, combined with product innovation and digital engagement, will enhance margins and sustain sales momentum.
1. Q3 Retail Expansion
In the third quarter of fiscal 2025, PVH launched flagship Calvin Klein and Tommy Hilfiger stores in Tokyo and SoHo, completed shop-in-shop upgrades and broadened its Asia-Pacific retail footprint to strengthen direct-to-consumer channels and elevate brand positioning.
2. Strategic Growth Outlook
PVH management underscores that a disciplined approach to store openings, when paired with ongoing product innovation and enhanced digital engagement, is designed to drive higher margins, reinforce brand desirability and support sustainable revenue growth across key global markets.