Real Brokerage to Buy RE/MAX for $880 Million, Integrate AI Platform by H2 2026
Real Brokerage Inc will acquire RE/MAX Holdings in an $880 million deal expected to close in the second half of 2026 pending regulatory and shareholder approvals. The transaction combines Real’s AI-driven technology platform with RE/MAX’s global brokerage network of over 80 Rochester-area agents and extensive international footprint.
1. Deal Structure and Terms
Real Brokerage Inc will acquire RE/MAX Holdings for $880 million, merging its AI-driven brokerage model with RE/MAX’s established brand. The transaction is subject to customary regulatory approvals and shareholder votes, with closing anticipated in the second half of 2026.
2. Strategic Rationale
The acquisition aims to leverage Real’s technology platform to enhance agent productivity, lead generation, and transaction management within RE/MAX’s international network. Executives expect the combined entity to offer differentiated tools and greater support for agents and franchisees.
3. Local Market Impact
In Rochester, RE/MAX operates one large office with about 80 local Realtors, while Real Brokerage has expanded to 25 agents since its 2014 founding. Veteran Realtor Pete Dokken’s recent move from RE/MAX to Real underscores growing agent interest in technology-focused services.