Real survey shows commission splits remain top driver of agents’ brokerage choice - REAX News | RalliesReal survey shows commission splits remain top driver of agents’ brokerage choice
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REAX• June agent survey shows commissions still lead brokerage choice
- The Real Brokerage’s June 2026 agent survey flagged commissions as the top brokerage-choice driver, cited by 39% of agents.
- Revenue share or equity ranked second at 14%, ahead of culture at 12% or technology at 8%, signaling rising focus on wealth-building incentives.
- Agent Optimism Index eased to 60.6 from 61.3 in May, staying above the 50 threshold for net positive sentiment.
- Transaction Growth Index fell to 48.0 from 51.5, slipping below 50 as 35% reported fewer transactions than June 2025.
- Affordability led buyer challenges at 46%, while 38% of agents described local markets as buyer-favorable, the lowest in over a year.
