Realtor.com Hosts SXSW Open House with Six-Startup PropTech Showdown and Expert Panels
Realtor.com will host a two-day “Open House” event at its Austin HQ during SXSW 2026 on March 13-14, featuring a PropTech Startup Showdown with six startups and performances by Hannah Dasher and Dorio. Sessions will tackle storytelling strategy, female homebuyer trends and generational wealth with industry leaders.
1. Event Overview
Realtor.com is transforming its Austin headquarters into a two-day “Open House” during SXSW 2026 on March 13-14. The event will blend real estate, culture and technology under one roof, inviting partners, creators and industry leaders to explore housing innovation.
2. Friday Programming
On March 13, activities begin at 10:00 AM with a café featuring cookbook author and country music entertainer Hannah Dasher, followed at 2:00 PM by a PropTech Startup Showdown where six early-stage companies pitch solutions in AI, fintech and property management. The day closes with a “House Warming Party” and performance by music duo Dorio.
3. Saturday Panels
March 14 focuses on in-depth discussions: a session on purpose-driven storytelling with GSD&M and Realtor.com Next, a panel highlighting the rising economic power of female homebuyers led by Taylor Morrison and The Purse, and a generational wealth debate featuring NAR and Realtor.com economists.
4. Strategic Alignment
Realtor.com aims to deepen its community engagement and brand positioning by hosting the event at its own facility. This initiative underscores the company’s commitment to innovation in real estate and elevates conversations on homeownership and wealth creation.