Rebel Bourbon Debuts $39.99 Kyle Busch 108-Proof Single Barrel Whiskey
MGPI’s Branded Spirits division has launched Rebel Kentucky Straight Bourbon Whiskey Single Barrel Selected by Kyle Busch, a limited-edition, hand-picked 108-proof bourbon aged four years and priced at $39.99 per 750mL. It features barrel details and No. 8 Kyle Busch branding, with bottle signings at 2026 NASCAR Cup Series races.
1. Limited-Edition Release
Rebel Bourbon, MGPI’s Branded Spirits division, has launched the Rebel Kentucky Straight Bourbon Whiskey Single Barrel Selected by Kyle Busch, hand-picked by the NASCAR champion and bottled at 108 proof. This limited-edition release is aged four years using Rebel's wheated mash bill and carries a $39.99 MSRP for 750mL bottles shipping nationwide.
2. Branding and Marketing
Each bottle sports a gold checkered-flag label emblazoned with Kyle Busch’s No. 8 and unique barrel fill details, reflecting its tribute to Rebel’s sponsorship of Richard Childress Racing. MGPI will host bottle signings with Busch and Master Distiller John Rempe at key 2026 NASCAR Cup Series events to boost brand engagement.
3. Corporate Context
MGPI acquired Luxco in 2021 and operates four distilleries under its Branded Spirits division, including Lux Row in Kentucky. This release adds to its premium portfolio alongside Ezra Brooks, Yellowstone and Blood Oath bourbons, potentially enhancing its branded spirits revenue stream.