Reborn Coffee Names Jung Jae Lim CEO, Leveraging 20 Years Logistics Expertise
REBN•Reborn Coffee has appointed Jung Jae Lim as sole CEO, effective immediately, following Jay Kim’s departure from the co-CEO role on June 4, 2026. Lim brings over 20 years of logistics and supply chain leadership, supporting the company’s international expansion and franchise development strategies.
1. Leadership Transition Details
Reborn Coffee appointed Jung Jae Lim as Chief Executive Officer, effective immediately, after Jay Kim stepped down as Co-CEO on June 4, 2026. The Board characterized the move as a natural evolution of its leadership structure aligned with its strategic direction.
2. CEO’s Experience and Role
Jung Jae Lim had served as Co-CEO and Director since March 2026 and brings more than 20 years of experience in logistics and supply chain management. His background includes overseeing large-scale operations, multi-node distribution networks, and end-to-end supply chain execution across multiple sectors.
3. Strategic and Operational Continuity
The Board affirmed that the leadership change will not impact day-to-day operations, domestic and international expansion plans, franchise development initiatives, or financial reporting obligations. This reassures investors of continuity in the company’s growth trajectory.
