Reese’s Launches 'Every Bracket Busts' Sweepstakes for Final Four Tickets
Reese’s launched 'Every Bracket Busts for a Reese’s,' inviting fans to tag #ForAReesesSweeps posts of busted brackets for chances to win Reese’s cups or NCAA Final Four tickets. On March 21, the first 500 guests at Hershey’s Chocolate World or Times Square receive free cups and 16% off coupons.
1. Campaign Launch
Reese’s introduced the 'Every Bracket Busts for a Reese’s' fan program on March 19, turning the inevitable March Madness bracket failures into promotional opportunities. The initiative encourages fans to share their busted brackets across digital channels for a chance at sweet rewards.
2. Sweepstakes Mechanics
Fans post their busted brackets on Instagram, X or TikTok, tag and follow @Reeses, then use #ForAReesesSweeps to enter the sweepstakes. Rewards include free Reese’s cups and tickets to the NCAA Men's and Women's Final Four and championship games.
3. On-Site Activations
On March 21, the first 500 fans at Hershey’s Chocolate World in Pennsylvania or Times Square in New York who show their busted bracket will receive a free King Size Reese’s cup and a 16% off coupon. Both locations also feature themed photo opportunities and Reese’s character meet-and-greets.
4. Brand Partnerships and Media Support
Reese’s has been an official NCAA partner since 2009 and serves as the exclusive candy partner for Barstool Sports and New Heights. The campaign will be amplified through paid media partnerships and a major on-site presence during the NCAA Men's Final Four week.