Bloomberg reports that Apple is developing a subscription-based personalized health coach service slated to launch in 2026. The service will leverage AI models to analyze data collected in the Apple Health app and provide users with tailored nutrition plans, workout recommendations and preliminary medical guidance. According to people familiar with the project, Apple plans to price the service at under $10 per month and expects to enroll at least 5 million subscribers by the end of its first year, potentially generating more than $500 million in incremental annual revenue for its services segment.

Analysts project that Apple’s upcoming product cycle, starting with the popular iPhone 17 and followed by successive flagship launches, will fuel a return to double-digit quarterly revenue growth. The services division—already 39% of revenue—could expand to nearly 50% by 2031, lifting gross margin above 48%. Standing off regulatory and trade headwinds, a consensus forecast sees Apple delivering at least a 10.5% compound annual growth rate over the next five years, implying revenue growth from approximately $380 billion today to over $620 billion by 2031.

Investors should track a pair of key risk factors that could dent Apple’s financial performance. First, U.S. and foreign antitrust lawsuits allege monopolistic practices in the App Store; an unfavorable judgment could lead to changes in Apple’s fee structure and impact services revenue. Second, reliance on Asia-Pacific manufacturing—80% of iPhones are assembled in China—leaves Apple exposed to potential tariffs. The company is accelerating its U.S. and India production investments, targeting 25% of global iPhone assembly outside China by 2027 to mitigate this risk.

Since July 2025, retail investors have sold a net $4 billion of Apple shares, marking the only member of the Magnificent Seven to experience cumulative outflows over that period. By contrast, big-name rivals have attracted more than $15 billion in inflows. On the institutional side, Bender Robert & Associates trimmed its holding by 2.5% to 291,005 shares (worth $74.1 million) in the latest quarter, while City Holding Co. reduced its position by 5.4%, selling 5,642 shares. About 68% of shares remain held by hedge funds and other large institutions, underscoring the stock’s appeal among professional managers despite the retail exodus.