Retail margin pressure persists into 2027, Advantage Solutions survey finds
ADV•Advantage Solutions surveys found that 69% of manufacturers and 66% of retailers expect margin pressure to last through 2027 or longer. The studies also found that 47% of manufacturers plan to cut promotional funding, while 70% of retailers require that support after supplier price increases.
1. Survey findings
Advantage Solutions released two retail studies on Oct. 28, 2026, finding that no surveyed manufacturers or retailers believe margin pressure has peaked. Easy shopping and navigation drive grocery retailer choice for 62% of shoppers, ahead of everyday low prices at 57%. Single-store grocery loyalty fell to an eight-year low of 23%, while 66% of shoppers split trips between a couple of preferred stores.
