Richtech Robotics Deploys ADAM Robot at Times Square, First Coffee Served to Shaquille O’Neal
Richtech Robotics installed its dual-armed ADAM service robot to serve coffee and beverages at tm:rw’s Times Square location, marking the first public deployment of the NVIDIA Jetson Thor–powered system. On April 9, ADAM served its inaugural coffee to Shaquille O’Neal, showcasing the robot’s customer-interaction capabilities.
1. ADAM Robot Installed at Times Square
Richtech Robotics positioned its flagship dual-armed ADAM service robot at the front entrance of tm:rw in Times Square, New York. The installation highlights the company’s focus on public-facing AI-driven automation within high-traffic retail environments.
2. Inaugural Serving to Shaquille O’Neal
On April 9, ADAM served its first coffee to tm:rw brand ambassador Shaquille O’Neal, demonstrating the robot’s ability to interact with customers, provide drink recommendations, and operate reliably in a dynamic setting.
3. Strategic Business Impact
This deployment aims to address labor shortages and rising overhead costs in hospitality by showcasing ADAM’s 24/7 operation and adaptability. The collaboration with tm:rw serves as a proof point for future commercial rollouts across consumer and hospitality venues.