A 30-second Super Bowl LX commercial will promote Trump Accounts to the estimated 100+ million viewers. The spot, airing after the national anthem, reflects an $8–10 million media buy from Comcast, aiming to drive sign-ups for the child savings initiative.

Open to children born between 2025 and 2028, Trump Accounts allow tax-free savings with an initial $1,000 contribution from the U.S. Treasury on July 5. Over 1 million households have already registered, and additional contributions can be made by families, states, or corporate matching programs.

Robinhood Markets is considered a leading candidate to serve as trustee for the new accounts, preparing internal infrastructure to manage the funds. Selection by the Treasury Department could unlock significant new customer flows and long-term fee-based assets for the brokerage.