Rogers rolls out free satellite service for 24 months on Atlantic Canada 5G+ plans

ROGROG

Rogers Communications has added Rogers Satellite into all 5G+ plans in Atlantic Canada at no additional cost for 24 months and opened the service to all Canadian users for $15/month. The service extends coverage beyond traditional 28% cellular network, supporting WhatsApp, Google Maps and text-to-911 in remote areas.

1. Q4 2025 Revenue and Subscriber Growth Exceed Expectations

Rogers Communications reported fourth-quarter revenue of CAD 4.8 billion, surpassing consensus estimates by 3%. Total service revenue increased 5% year-over-year, driven by a 7% rise in wireless service revenue. The company added 150,000 postpaid wireless subscribers during the quarter, lifting its total connected device base to 12.4 million. Adjusted EBITDA climbed 6% to CAD 1.9 billion, reflecting improved network efficiency and higher ARPU across both consumer and business segments.

2. Media and Sports Division Delivers Strong Advertising Gains

Rogers Media and Sports posted a 9% revenue uptick, benefiting from NHL playoff coverage and premium digital ad placements. Advertising revenue grew 12% year-over-year, led by live event sponsorships and targeted streaming ads on Sportsnet. The division achieved record viewership of 3.2 million average weekly viewers during December’s marquee hockey matchups, helping drive a 15% increase in Sportsnet+ subscriptions to 1.1 million users.

3. Rogers Satellite Included at No Extra Cost in Atlantic Canada

Effective January 28, 2026, Rogers rolled out complimentary Rogers Satellite service to all customers on 5G+ plans in Atlantic Canada for up to 24 months. Traditional wireless networks cover only 28% of the region; the satellite solution now extends voice, text and data coverage across remote coastal areas, Fundy National Park and major highways around Minas Basin. Rogers projects this initiative will add 50,000 new subscribers in the first year and boost rural net promoter scores by 20 points.

4. Capital Allocation Priorities and Network Modernization

Management reiterated its commitment to disciplined capital allocation, with CAD 2.2 billion of network investment planned for 2026 to expand 5G+ coverage and densify fiber backhaul. The company affirmed its CAD 1.1 billion annual dividend run rate, representing a 5% yield on current share count. Rogers also highlighted a share repurchase program of up to CAD 500 million, to commence in Q2, aimed at offsetting dilution from equity-based compensation and supporting return on equity targets above 16%.

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GRS