Ross Stores Plans 110 New Outlets in 2026 to Capture Bargain Shoppers
Ross Stores Inc. plans to open 110 new outlets this year, up from 90 last year, leveraging economic anxiety and price-sensitive shoppers to gain market share from mainstream retailers. Recent openings in Alhambra and North Hollywood illustrate accelerated expansion as consumers widen their shopping to discount formats.
1. Expansion Plans
Ross Stores Inc. plans to open 110 new outlets across the U.S. in 2026, up from 90 openings last year. The new Alhambra store on East Valley Boulevard and a sister dd’s Discounts outlet in North Hollywood mark the first of these launches.
2. Market Share Gains
CEO Jim Conroy highlighted that Ross is capturing market share by drawing customers away from mainstream department stores and mid-market chains. This shift has positioned the company as a leading beneficiary of inflation-driven bargain hunting.
3. Consumer Price Sensitivity
Data from Placer.ai show price-sensitive consumers are expanding their retail visits to discount stores as affordability becomes critical. Competitors including T.J. Maxx, Dollar General, Nordstrom Rack and Five Below are also accelerating openings to meet growing demand.