Royal Caribbean Group will launch its Points Choice program on sailings departing January 30, 2026, allowing guests to earn and allocate loyalty points across its three brands—Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club and Silversea’s Venetian Society. Points Choice builds on the May 2024 Status Match initiative and enables members to transfer points up to 14 days after each voyage, providing flexibility to accelerate elite status where it matters most. The program applies to nearly 70 ships calling on more than 1,000 destinations and underscores management’s strategy to deepen guest engagement and drive incremental on-board spend by enhancing cross-brand benefits at a time when many competitors are scaling back rewards.

Royal Caribbean Group reported record close-in bookings for departures through mid-2026, supporting a resilient yield model driven by disciplined pricing and elevated onboard revenue. Management highlighted that net ticket revenue per passenger cruise day increased by a mid-single-digit percentage year-over-year in fourth-quarter operations, alongside onboard spending growth in the mid-teens. Such performance reflects sustained premium demand, with over 80% of suite and balcony inventory sold for the upcoming European and Caribbean seasons. The company reiterated its full-year guidance for net revenue growth of 15% to 18% and adjusted EBITDA margins of 18% to 20%, assuming stable fuel costs.

Starting May 2026, Celebrity Xcel will inaugurate its first European season with seven- to 11-night sailings from Barcelona and Athens, featuring four Mediterranean-inspired festivals—Opa (Greece), La Dolce Vita (Italy), Salud (Spain) and Silk & Spice (Morocco/Turkey)—at The Bazaar, an immersive three-story LED venue. The enhancements include destination-inspired dining at Mosaic (Naples, Mykonos, Lisbon) and Spice casual concept, plus Celebrity’s first cooking school, Chef’s Studio, with rotating curricula linked to each festival theme. Overnight calls in Madeira and extended visits to Florence, Santorini and Palma de Mallorca are expected to support higher shore excursion revenues and premium package uptake, aligning with the group’s strategy to boost yield through differentiated onboard experiences.