RTB Digital adds UK Premier League sports media brands to Roundtable platform coalition
RTB•RTB Digital launched a UK Premier League sports media coalition on its Roundtable platform, adding more than a dozen independent team publishers to a broader media coalition it says reaches more than 100 million users.
1. UK sports coalition
The coalition extends Roundtable’s sports network beyond North America as the company targets a European expansion led by former UK Prime Minister Liz Truss. Members publish and monetize through RoundtableOS, which offers blockchain IP vaults, syndication tools, community features and DeFi payments.
