Salesforce deployed Agentforce to embed AI agents across its CRM platform, positioning it against ServiceNow's IT and business process automation. Pax8 urges MSPs and SMBs to adopt AI internally via its 'Customer Zero' framework, highlighting channel AI growth that could boost Salesforce ecosystem partners.
Salesforce has rolled out Agentforce to embed AI agents within its CRM platform, enabling automated data analysis, lead qualification and customer service interactions across sales, service and marketing workflows.
By integrating AI directly into core CRM functions, Salesforce positions Agentforce against ServiceNow’s Now Platform, which automates IT and business processes, setting the stage for a head-to-head battle in enterprise AI applications.
Pax8 is urging its network of over 47,000 IT partners and 800,000 SMB customers to adopt AI internally under its 'Customer Zero' strategy, emphasizing accelerated channel AI adoption and creating potential new revenue streams for Salesforce ecosystem partners.
