Salesforce employees have initiated a petition requesting CEO Marc Benioff to cancel the firm’s service agreement with U.S. Immigration and Customs Enforcement. The call to action was spurred by an internal marketing joke likening new hires to immigration detainees, with staff warning that maintaining the ICE contract could erode brand trust and hinder talent retention.

Analyst Dan Ives asserted that enterprise software companies, led by Salesforce with its Einstein AI offerings, will be central to scaling corporate AI projects. He noted that embedded AI features in Salesforce’s cloud platform position the company to capture substantial corporate budgets as organizations accelerate machine learning deployments.