Salesforce signs deal to buy AI analytics platform Loops
CRM•Salesforce signed a definitive agreement to buy Loops, an AI-powered analytics platform, to support its agentic analytics push within Tableau. Salesforce expects the transaction to close in early November of fiscal 2027, subject to customary closing conditions.
1. Deal targets Tableau analytics
Salesforce signed a definitive agreement to buy Loops, an AI-powered analytics platform that monitors performance, explains metric changes and surfaces opportunities for improvement. The deal targets Salesforce’s agentic analytics push within Tableau, aiming to move customers from insight to action in the flow of work.
2. Workflows and timing
Loops is designed to run headless workflows triggered from Slack or email to track KPIs, flag anomalies and identify drivers of change. Salesforce expects the transaction to close in early November of fiscal 2027, subject to customary closing conditions.
