Salesforce signs deal to buy AI customer research platform Listen Labs
CRM•Salesforce signed a definitive agreement to buy Listen Labs, whose platform uses AI agents for customer research and human simulations. The platform draws on more than 50 million participants and supports research in more than 120 languages; the deal is expected to close in Salesforce’s fiscal 2027 fourth quarter.
1. Deal details
Salesforce signed a definitive agreement to buy Listen Labs, an AI-powered customer research and human simulation platform. Its AI agents can design studies, run interviews, recruit participants and synthesize findings. The platform draws on a network of more than 50 million participants and runs research in more than 120 languages. The transaction is expected to close in Salesforce’s fiscal 2027 fourth quarter.




