Salesforce agrees to buy Braze for $5.66 billion in enterprise value
CRM•Salesforce agreed to acquire Braze for approximately $5.66 billion in enterprise value, with Braze shareholders receiving $47.50 in cash per share. The deal is expected to close in fiscal 2028, subject to shareholder and regulatory approvals.
1. Deal terms
Salesforce agreed to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value. Holders of Braze Class A common stock will receive $47.50 in cash per share.
2. Expected close
The transaction is expected to close in fiscal 2028, subject to Braze shareholder approval and required regulatory approvals. Salesforce said no change is anticipated to fiscal 2027 guidance, and long-term targets remain unchanged.
3. Product rationale
Salesforce said Braze’s real-time engagement and AI capabilities are expected to strengthen Marketing Cloud’s cross-channel personalization.
