Salomon Appoints Former Vans VP to Drive Growth after $2 Billion Sales Mark
Salomon North America named former Vans vice president Laura Stauth senior vice president of sales to expand wholesale partnerships and premium retail channels across footwear, apparel and accessories. Her hire follows Salomon’s surpassing $2 billion in sales and could intensify competition for V.F. Corp’s Vans in specialty wholesale.
1. Executive Appointment and Role
Laura Stauth joined Salomon North America as senior vice president of sales, effective Monday. She will oversee the softgoods sales organization with a mandate to strengthen and expand partnerships with specialty and premium wholesale accounts, and deepen investments in retail channels for footwear, apparel and accessories.
2. Salomon’s Growth Performance
Salomon surpassed $2 billion in annual sales in the latest quarter, driven by strong demand in gravel and trail running, winter sports and sportstyle categories. The company is investing in enhanced go-to-market alignment, premium distribution and increased collaboration with specialty retail partners to support its next phase of growth.
3. Competitive Implications for V.F. Corp’s Vans
Stauth’s move from Vans, where she led the Americas wholesale strategy, could heighten competition for specialty accounts that Vans has targeted. Her experience in building high-performing sales teams may strengthen Salomon’s position against V.F. Corp’s Vans division in North American wholesale channels.