Samuel Adams Launches 5.5% ABV Brewer Patriot Collection at $17.76 with 250k Cheers Campaign
SAM•Samuel Adams relaunched its limited-edition Brewer Patriot Collection, featuring four 5.5% ABV Founding Fathers recipes at $17.76 per four-pack alongside a summer-wide 'Raise a Sam' campaign aiming for 250,000 cheers moments. It also introduced a Star Spangled Variety Pack priced $17.99/12-pack and $29.99/24-pack.
1. Brewer Patriot Collection Relaunch
Samuel Adams has brought back its limited-edition Brewer Patriot Collection, originally offered in 2006, featuring four 5.5% ABV beers based on Founding Fathers’ original recipes: George Washington Porter, James Madison Dark Wheat Ale, 1790 Hard Root Beer and No. 3 Ginger Honey Ale. The four-pack retails at $17.76 while supplies last.
2. 'Raise a Sam' Summer Campaign
The national 'Raise a Sam' initiative aims to generate 250,000 cheers moments by engaging consumers through sweepstakes offering $250 in beer money, merchandise drops, taproom samplings, and brand activations at summer events. Participants can join via #RaiseASam for chances to win and access exclusive sampling experiences and merch.
3. Star Spangled Variety Pack Launch
Samuel Adams also introduced a limited-release Star Spangled Variety Pack, featuring Summer Ale, Porch Rocker, American Light and an exclusive Blueberry Lager in retro-inspired packaging. The variety pack is priced at $17.99 for a 12-pack and $29.99 for a 24-pack and is available now at major U.S. retailers and online.
