SanDisk Rises 9.48% and Micron 6.59% as Apple Confirms Unavoidable Memory Hikes
MU•Apple CEO Tim Cook said iPhone, Mac and iPad price hikes are unavoidable, confirming memory suppliers can pass through costs. SanDisk soared 9.48% to $2,144.40 and Micron rose 6.59% to $1,111.91 after memory contract prices climbed over 100% in the first half of 2026.
1. Interview Clarifies Cost Pass-Through
Apple CEO Tim Cook stated that price increases across iPhone, Mac and iPad product lines are unavoidable, marking a strategic reversal from earlier comments that avoided cost absorption details.
2. Stock Price Reactions
SanDisk surged 9.48% to $2,144.40, nearing a 52-week high of $2,167.33, while Micron jumped 6.59% to $1,111.91, just below its 52-week peak of $1,116.25.
3. Memory Market Supercycle
Memory contract prices climbed over 100% in the first half of 2026 as structural shortages in NAND and DRAM fueled a supercycle, with global DRAM revenue projected to reach $372 billion in 2026, a 147% year-on-year gain.
4. Analyst Insights on Margins
Mizuho specialist Jordan Klein noted memory costs rose 80-90% since late 2025, pushing memory BOM share from mid-teens to 25-30%, and forecast $100-$200 average selling price hikes on iPhone 18, supporting a bullish outlook on memory stocks.
