Sands China’s MICE Facilities Host 12,800 Events, 15.7M Visits to Diversify Revenue
LVS•Since 2007, Sands China's Cotai Expo and integrated resorts have hosted 12,800 MICE events and attracted 15.7 million visits across 1.6 million square feet of facilities, bolstering Macao's non-gaming tourism sector. In 2025, 380,000 room nights by international guests at its resorts supported broader economic diversification efforts.
1. MICE Development Strategy
Since opening in 2004, Sands China has prioritized non-gaming growth by integrating hospitality, retail and entertainment within its resort model. The launch of The Venetian Macao and Cotai Expo in 2007 established a foundation for long-term MICE expansion.
2. Facilities and Event Metrics
The company has built 1.6 million square feet of MICE facilities, hosting 12,800 events and attracting 15.7 million visits since 2007. In 2025, international attendees accounted for 380,000 room nights across its integrated resorts.
3. Economic Diversification Impact
Under supportive government policies, Sands China’s MICE operations have become a key driver of Macao’s tourism diversification. Continued investment aligns with the Tourism+ initiative to strengthen global competitiveness and expand non-gaming revenue streams.
