SAP and Google Cloud to Launch Gemini-Powered Multi-Agent AI in SAP CX H2 2026
SAP and Google Cloud will integrate SAP Engagement Cloud and Joule with Gemini Enterprise to orchestrate multi-agent AI across SAP and Google platforms, using SAP Business Data Cloud Connect for bidirectional zero-copy BigQuery access with enterprise-grade security. Joule Agents will automate campaign personalization, optimization in SAP CX from H2 2026.
1. Partnership Overview
SAP and Google Cloud have expanded their collaboration to enable multi-agent artificial intelligence across both ecosystems. The partnership combines SAP Engagement Cloud, SAP Customer Experience applications and Joule solutions with Google’s Gemini Enterprise, creating a unified platform for AI agents to execute business workflows.
2. Technical Integration
Key to the integration is SAP Business Data Cloud Connect, which provides bidirectional, zero-copy data access between SAP systems and Google BigQuery under enterprise-grade security. Gemini Enterprise serves as a central hub coordinating multiple agents and bridging context and actions across SAP and Google Cloud APIs.
3. Marketing Use Cases and Rollout
Starting H2 2026, marketers can deploy Joule Agents within SAP CX to fully automate campaign personalization and optimization based on high-level objectives. Autonomous generation, continuous performance improvements and reduced operational overhead aim to boost campaign speed-to-market and ROI.