COIN•COIN•The SEC proposed eliminating the trade-through rule, unlocking tokenized US equities trading on crypto platforms and reducing need to route to established exchanges. Coinbase also launched Coinbase Advisor, an AI-driven investment tool for premium Coinbase One subscribers providing portfolio recommendations and tax-loss harvesting guidance.
The US securities regulator has proposed rescinding the trade-through rule that has required trading venues to execute orders at the national best bid or offer since 2005. This change could reduce routing obligations for tokenized equities, leveling the playing field for crypto platforms.
Under the existing rule, crypto exchanges listing tokenized US stocks faced barriers due to constant trade-through risk on slower venues. Removing this mandate would allow tokenized equities to trade natively on crypto platforms without mandatory rerouting.
Coinbase has positioned itself to capitalize on tokenized stock trading by preparing infrastructure and pursuing a DeFi innovation exemption. The rule change could drive new trading volumes and revenue as Coinbase expands its digital asset ecosystem.
Coinbase introduced 'Coinbase Advisor', an AI-driven advisory service offering portfolio recommendations, tax-loss harvesting guidance and market analysis. Initially available to US-based Coinbase One subscribers, the tool is part of Coinbase's push to become a full-service financial platform.
