Seen Group Secures Rockpool Funding, CXS Platform Hits 29% Revenue Share
Seen Group secured undisclosed investment from Rockpool Investments, with entrepreneur Nancy Cruickshank joining as chair. Its Community X Seen platform grew from 4% of revenue in 2022 to 29% by end-2025, while the agency posted double-digit organic growth and achieved a 50/50 US-UK revenue split.
1. Rockpool Investment and Leadership
Seen Group has closed an investment round with Rockpool Investments; terms weren't disclosed. As part of the deal, entrepreneur Nancy Cruickshank has been appointed chair, set to guide strategic scaling efforts.
2. CXS Platform Growth and Financial Performance
The agency has delivered double-digit organic growth across three years, driven by its Community X Seen platform. CXS revenue contribution rose from 4% in 2022 to 29% by end-2025, reflecting strong demand for its nano-creator network.
3. International Expansion and Future Outlook
Since expanding into the US market seven years ago, Seen Group achieved a balanced 50/50 revenue split between the UK and US. Management plans to leverage new funding to scale technology, broaden its international presence, and explore further market opportunities.