ServiceNow and Aria Launch Agentic BSS for Telecom Billing Automation
NOW•ServiceNow and Aria Systems unveiled the first agentic Business Support System for communication services providers, integrating ServiceNow AI platform’s CRM and workflow automation with Aria’s real-time billing to streamline monetization. Gradial also raised $65 million at a $675 million valuation to deploy its AI-driven marketing OS across tools including ServiceNow, signaling growing enterprise demand for ServiceNow integrations.
1. ServiceNow and Aria Systems Launch Agentic BSS
ServiceNow has partnered with Aria Systems to introduce the world’s first agentic Business Support System for communication services providers. The solution combines ServiceNow’s AI-driven CRM and workflow automation capabilities with Aria’s real-time billing and monetization engine, enabling telecom operators to automate complex billing processes and accelerate time to revenue while maintaining compliance and accuracy.
2. Gradial Raises $65M, Integrates ServiceNow
Seattle-based startup Gradial secured $65 million in Series C funding at a $675 million valuation to scale its AI-operated marketing OS, which integrates with enterprise platforms including ServiceNow, Adobe, Salesforce and Databricks. Gradial’s agents automate campaign execution—cutting T-Mobile’s marketing cycle time by 80–90% with 99% accuracy—and highlight growing enterprise demand for ServiceNow integration in AI-driven workflows.
